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Tilt: Shifting Your Strategy from Products to
Tilt: Shifting Your Strategy from Products to

Tilt: Shifting Your Strategy from Products to Customers by Niraj Dawar

Tilt: Shifting Your Strategy from Products to Customers



Tilt: Shifting Your Strategy from Products to Customers book

Tilt: Shifting Your Strategy from Products to Customers Niraj Dawar ebook
Page: 240
Format: pdf
ISBN: 9781422187173
Publisher: Harvard Business Review Press


Aug 19, 2013 - Tilt: Shifting Your Strategy from Products to Customers. ~Authored by Niraj Dawar, Professor at Ivey Business School, published by Harvard Business Review, 2013~. In essence, the book tried to show how the sources of competitive advantage are being irreversibly levelled by globalisation and technology. Dec 10, 2013 - I've just finished reading the new book by my INSEAD marketing professor, Niraj Dawar: Tilt: Shifting your strategy downstream from products to customers. Dec 5, 2013 - Book review of TILT: Shifting Your Strategy from Products to Customers (2013). If you think the answer is your superior products, think again. Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? Dec 4, 2013 - The article is an excerpt from his book:- Tilt: Shifting Your Strategy From Products to Customers. Posted on December 5, 2013 by Jason CJ.